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  Fragrance Tips

For a long-lasting effect, fragrance should be layered all over the body, starting with toilet water or eau de parfum, next in strength to perfume, to build the fragrance foundation. Because fragrance rises, spray or smooth fragrance onto skin from the feet to the shoulders. If fragrance is applied only behind the ears, it will eventually rise and disappear.

  Fragrance Tips

Skin type will also affect the way a fragrance smells on a person. Fragrance wearers with oilier skin should remember that fragrances interact with the oils in their skin to create a more intense scent. Dry skin does not retain fragrance as long as oily skin, requiring the wearer to re-apply the fragrance more often.

 

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Different forms of fragrance

FOR HER

PERFUME — The strongest, longest-lasting fragrance form. Like lipstick, blusher or eye make-up, it provides the intensity, the emphasis. Apply at all the pulse points . . . wherever one feels the beat of the heart behind the ears, the nape of the neck, at the base of the throat, at the bosom, the inside bend of the elbows, at the inside of the wrists, behind the knees, at the inside of the ankles. (Fragrance rises, and properly applied will heighten the application.) The heat of the body at these points will assure a well-balanced fragrance application.

EAU DE PARFUM — One of the newest forms of fragrances to be found in many of the fine fragrance collections, it assures a long-lasting concentrated application and prepares the skin for the perfume application. It should be smoothed or sprayed just before dressing, all over the body from the feet up.

TOILET WATER — Usually less concentrated than Eau de Parfum, it also provides the foundation for your perfume application and should be applied in exactly the same way as Eau de Parfum.

COLOGNE — The lightest form of fragrance. Perfect for splashing liberally all over the body. It is the perfect refreshant. It does not provide a longer lasting fragrance application.

FOR HIM

PERFUME — Several fragrance lines for men include this most concentrated form of fragrance. Meant to be applied sparingly to the pulse points, it will provide a long-lasting application.

COLOGNE — Men's cologne is usually the most concentrated and lasting form of fragrance, blending natural essential oils, aroma molecules and fixatives. Like perfume, a fine cologne may contain several hundred different ingredients. Since fragrance rises, it should be splashed or sprayed on the body from the feet up.

AFTERSHAVE — Next in strength to cologne, it is also made of perfume oils in a hydro-alcoholic solution. Created to be applied to the face, there are two forms of After Shave Lotions — one features cooling astringent qualities to heal small nicks and cuts. The other, a relatively new development in After Shave Lotions, incorporates ingredients which moisturize and smooth the skin. The scent is formulated to perform for a short time.
 

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